We are more likely to repeat a behavior when the experience is satisfying.This is entirely logical.Feelings of pleasure—even minor ones like washing your hands with soap that smells nice and lathers well—are signals that tell the brain: “This feels good. Do this again, next time.”Pleasure teaches your brain that a behavior is worth remembering and repeating.Take the story of chewing gum.Chewing gum had been sold commercially throughout the 1800s, but it wasn’t until Wrigley launched in 1891 that it became a worldwide habit.Early versions were made from relatively bland resins—chewy, but not tasty.Wrigley revolutionized the industry by adding flavors like Spearmint and Juicy Fruit, which made the product flavorful and fun to use.Then they went a step further and began pushing chewing gum as a pathway to a clean mouth.Advertisements told readers to “Refresh Your Taste.”Tasty flavors and the feeling of a fresh mouth provided little bits of immediate reinforcement and made the product satisfying to use.Consumption skyrocketed, and Wrigley became the largest chewing gum company in the world.
当一种体验令人满足时,我们更有可能重复这种行为。这完全合乎逻辑。愉悦感,即使只是用气味好闻、泡沫丰富的香皂洗手这种很小的愉悦,也是在向大脑发送信号:“这感觉不错。下次还要这样做。”愉悦会告诉你的大脑:某个行为值得记住并重复。以口香糖的故事为例。整个19世纪,口香糖一直以商业形式出售,但直到箭牌在1891年推出后,它才成为一种全球性习惯。早期版本由相对淡而无味的树脂制成,有嚼劲,但不好吃。箭牌通过加入留兰香和 Juicy Fruit 这样的口味彻底改变了这个行业,让产品变得有味道,也更有趣。随后,他们又更进一步,开始把口香糖推广成保持口腔清洁的一种途径。广告告诉读者要“清新你的味觉”。好吃的口味和口腔清新的感觉提供了一点点即时强化,让这个产品用起来令人满足。消费量猛增,箭牌也成为世界上最大的口香糖公司。
We are more likely to repeat a behavior when the experience is satisfying.
当一种体验令人满足时,我们更有可能重复这种行为。
more likely to/mɔːr ˈlaɪkli tuː/
更有可能
Ex: People are more likely to exercise when their shoes are by the door.
例句翻译:当运动鞋放在门口时,人们更有可能去锻炼。 分析:more likely to 表示某事发生的可能性更高。
repeat/rɪˈpiːt/
重复
Ex: Repeat the new phrase three times after class.
例句翻译:课后把这个新短语重复三遍。 分析:repeat 指再次做同一件事。
behavior/bɪˈheɪvjər/
行为
Ex: Small rewards can shape daily behavior.
例句翻译:小奖励可以塑造日常行为。 分析:behavior 指人的行动方式或习惯表现。
satisfying/ˈsætɪsfaɪɪŋ/
令人满足的
Ex: Checking a task off your list feels satisfying.
Feelings of pleasure—even minor ones like washing your hands with soap that smells nice and lathers well—are signals that tell the brain: “This feels good. Do this again, next time.”