“In Pakistan, Safeguard was a premium soap,” Luby told me.“The study participants commonly mentioned how much they liked it.”The soap foamed easily, and people were able to lather their hands with suds.It smelled great.Instantly, handwashing became slightly more pleasurable.“I see the goal of handwashing promotion not as behavior change but as habit adoption,” Luby said.It is a lot easier for people to adopt a product that provides a strong positive sensory signal, for example the mint taste of toothpaste, than it is to adopt a habit that does not provide pleasurable sensory feedback, like flossing one’s teeth.The marketing team at Procter & Gamble talked about trying to create a positive handwashing experience.Within months, the researchers saw a rapid shift in the health of children in the neighborhood.The rate of diarrhea fell by 52 percent; pneumonia by 48 percent; and impetigo, a bacterial skin infection, by 35 percent.The long-term effects were even better.“We went back to some of the households in Karachi six years after,” Luby told me.“Over 95 percent of households who had been given the soap for free and encouraged to wash their hands had a handwashing station with soap and water available when our study team visited.”“We had not given any soap to the intervention group for over five years, but during the trial they had become so habituated to wash their hands, that they had maintained the practice.”It was a powerful example of the fourth and final Law of Behavior Change: make it satisfying.
It is a lot easier for people to adopt a product that provides a strong positive sensory signal, for example the mint taste of toothpaste, than it is to adopt a habit that does not provide pleasurable sensory feedback, like flossing one’s teeth.
“Over 95 percent of households who had been given the soap for free and encouraged to wash their hands had a handwashing station with soap and water available when our study team visited.”
Ex: The coach encouraged everyone to keep practicing.
例句翻译:教练鼓励每个人继续练习。 分析:encouraged 表示给予信心、支持或推动。
handwashing station/ˈhændwɑːʃɪŋ ˈsteɪʃn/
洗手点;洗手设施
Ex: The school placed a handwashing station near the cafeteria.
例句翻译:学校在食堂附近放了一个洗手点。 分析:handwashing station 指配有水和肥皂的洗手位置。
available/əˈveɪləbl/
可用的;可获得的
Ex: Free water is available at the front desk.
例句翻译:前台有免费饮用水可用。 分析:available 表示可以使用、获得或找到。
“We had not given any soap to the intervention group for over five years, but during the trial they had become so habituated to wash their hands, that they had maintained the practice.”