Our feelings and emotions tell us whether to hold steady in our current state or to make a change.They help us decide the best course of action.Neurologists have discovered that when emotions and feelings are impaired, we actually lose the ability to make decisions.We have no signal of what to pursue and what to avoid.As the neuroscientist Antonio Damasio explains, "It is emotion that allows you to mark things as good, bad, or indifferent."To summarize, the specific cravings you feel and habits you perform are really an attempt to address your fundamental underlying motives.Whenever a habit successfully addresses a motive, you develop a craving to do it again.In time, you learn to predict that checking social media will help you feel loved or that watching YouTube will allow you to forget your fears.Habits are attractive when we associate them with positive feelings, and we can use this insight to our advantage rather than to our detriment.HOW TO REPROGRAM YOUR BRAIN TO ENJOY HARD HABITSYou can make hard habits more attractive if you can learn to associate them with a positive experience.Sometimes, all you need is a slight mind-set shift.For instance, we often talk about everything we have to do in a given day.You have to wake up early for work.You have to make another sales call for your business.You have to cook dinner for your family.Now, imagine changing just one word: You don't "have" to.You "get" to.You get to wake up early for work.You get to make another sales call for your business.You get to cook dinner for your family.By simply changing one word, you shift the way you view each event.You transition from seeing these behaviors as burdens and turn them into opportunities.The key point is that both versions of reality are true.You have to do those things, and you also get to do them.We can find evidence for whatever mind-set we choose.