Outcomes are about what you get. Processes are about what you do. Identity is about what you believe.When it comes to building habits that last—when it comes to building a system of 1 percent improvements—the problem is not that one level is “better” or “worse” than another.All levels of change are useful in their own way. The problem is the direction of change.
Many people begin the process of changing their habits by focusing on what they want to achieve.This leads us to outcome-based habits. The alternative is to build identity-based habits. With this approach, we start by focusing on who we wish to become.
Imagine two people resisting a cigarette.When offered a smoke, the first person says, “No thanks. I’m trying to quit.”It sounds like a reasonable response, but this person still believes they are a smoker who is trying to be something else.They are hoping their behavior will change while carrying around the same beliefs.
The second person declines by saying, “No thanks. I’m not a smoker.”It’s a small difference, but this statement signals a shift in identity.Smoking was part of their former life, not their current one.They no longer identify as someone who smokes.
When it comes to building habits that last—when it comes to building a system of 1 percent improvements—the problem is not that one level is “better” or “worse” than another.